Take a deep dive into GetGloby's transcreation tool for marketers, its benefits, and how it helps your business break down language barriers to reach global audiences.
In today's globalized world, businesses need to break down language barriers to reach audiences worldwide. However, communicating effectively with people from different cultures and speaking different languages can be a challenge. This is where GetGloby comes in, a revolutionary tool that delivers accurate and culturally relevant transcreations in over 100 languages. With our transcreation tool, your business can easily adapt its advertising messages to new markets, maintain the integrity of the marketing message, and connect with global audiences in a meaningful way.
Our revolutionary platform was created by two former Googlers and multicultural marketing experts, Diego Antista and Juan Fusoni. Having worked in the advertising industry for years, they realized that traditional methods of translating ads were not meeting the needs of businesses seeking to expand to new markets. Automated translations that did not incorporate human expertise led to improper messaging and high costs, while the turnaround time made it difficult for businesses to take advantage of new opportunities. To address these issues, Diego and Juan set out to create a platform that would account for linguistic differences and cultural nuances across countries. Thus, GetGloby was born.
So, what exactly is transcreation, and how does it differ from translation? Transcreation is the process of recreating a message, so it resonates with a target audience, while still maintaining the original essence and brand consistency of the message. It involves adapting content to suit the cultural and linguistic nuances of a particular audience while still conveying the intended message.
Transcreation goes beyond literal translation, which only focuses on replacing words in one language with their equivalent in another language. Instead, it involves understanding the nuances and idiosyncrasies of a target culture and tailoring the message accordingly. Transcreation is particularly relevant for marketing and advertising, where the message needs to resonate with the target audience and convey the intended emotion or sentiment.
For example, imagine a company that sells salsa wants to launch an ad campaign in the United States. The original slogan in Spanish is “Saborea la pasión en cada bocado” which roughly translates to “Taste the passion in every bite.” If the company only translates the slogan word for word into English, it may not resonate with the target audience. A literal translation might result in the slogan being “Taste the passion in every bite” which is technically correct, but it doesn't convey the intended emotion and sentiment of the original message.
A transcreation of the same slogan, on the other hand, would take into account the cultural nuances of the target audience and adapt the message accordingly. In the case of a US audience, the transcreated slogan could be “Indulge in the passion of every bite” which not only conveys the same message as the original but also captures the intended sentiment of the ad campaign, to enjoy the passionate flavor of the salsa.
As you can see, transcreation goes beyond word-for-word translation and considers the cultural subtleties of the target audience to create a message that truly connects with them.
Through accurate, culturally relevant transcreations, GetGloby helps your business break down language barriers and reach global audiences, an endeavor that takes on greater value in the digital age when markets go beyond borders and across all platforms. Armed with our tool, marketers are empowered to maintain the original tone, style, and essence of their Google Ads campaigns in more than 100 languages, including Spanish, Japanese, Turkish, and Korean.
One of the key benefits of GetGloby's transcreation tool is the speed at which it operates. We are committed to delivering the fastest turnaround, transcreating campaigns to any language in a matter of minutes. This is accomplished while staying aligned with Google Ads Best Practices, and optimizing the searchability of your ads by utilizing keywords in each region. This means that you can quickly and easily expand your footprint without compromising the integrity of your marketing message.
The platform is easy to use, and you can get started by simply uploading your existing Google Ads campaign. From there, the platform's AI algorithms analyze the content, and our team of professional linguists and transcreators work to create culturally relevant and accurate translations. The final product is a transcreated campaign that captures the essence of the original message while making it click with the target audience.
How it works, GetGloby:
At GetGloby, we are passionate about breaking down language barriers, building cultural bridges, and reaching all corners of the globe. And we want to empower your business to do the same.
Our founding story, use case, and the benefits of our transcreation tool highlight GetGloby’s value proposition for businesses of all sizes. We are excited to help your business expand its global reach and build a more connected world.